content audits

A content audit is a systematic review of all the materials on a website or within an organization. This process evaluates the quality, relevance, and performance of each piece of content, such as articles, videos, and images. The goal is to identify what works well, what may be outdated or ineffective, and what gaps exist. By analyzing this information, businesses can improve their content strategy, enhance user experience, and ensure that their messaging aligns with their goals and audience needs. Ultimately, a content audit helps organizations make informed decisions about their online presence.