Klaus Krippendorff

Klaus Krippendorff is a prominent figure in the fields of design and communication. He emphasizes the importance of "aesthetics" in design, arguing that it is not just about looks, but also about how products and systems resonate with people emotionally and culturally. Krippendorff believes that good design should consider users' experiences and perceptions, fostering meaningful connections. His work encourages designers to think deeply about the interactions and meanings behind their creations, advocating for a more thoughtful and inclusive approach to design that enhances our understanding and engagement with the world around us.