Krippendorff’s Communication Model

Krippendorff’s Communication Model explains how information is shared between a sender and a receiver. It emphasizes that communication involves encoding (the sender puts ideas into words), transmitting (sending the message), and decoding (the receiver interprets the message). The model also highlights the importance of context, feedback, and noise—any distractions or misunderstandings that can affect the message. Essentially, effective communication is not just about sending a message but ensuring that the intended meaning is understood by the receiver, taking into account various external factors that might influence this process.