The Attention Economy

The Attention Economy refers to the idea that human attention is a valuable commodity in today's digital world. With countless sources of information, entertainment, and advertising vying for our focus, businesses and platforms strive to capture and hold our attention. This competition means that our limited attention span becomes a key resource for companies, influencing everything from marketing strategies to content creation. The more attention a platform or product captures, the more successful it can be, often leading to content designed to be engaging or addictive to ensure users stay tuned in.