Advertising Algorithms

Advertising algorithms are computer programs that analyze your online behavior—such as websites visited, searches, and interests—to predict what ads will be most relevant to you. They learn over time by collecting data, allowing advertisers to target specific audiences more effectively. These algorithms optimize ad placement and timing, aiming to show you products or services you’re likely to find appealing. Essentially, they work behind the scenes to personalize your ad experience, making advertising more efficient and relevant for both users and companies.