The Age of Surveillance Capitalism

The Age of Surveillance Capitalism refers to a new economic system where companies, particularly in the tech sector, collect extensive personal data from users to predict and influence their behavior. This data is used not just for targeted advertising, but also to shape decision-making and social norms. Privacy erodes as individuals often unknowingly trade personal information for free services. This raises significant ethical concerns about consent, autonomy, and the power balance between individuals and corporations. Ultimately, it highlights how data has become a valuable commodity that impacts society in profound and often unseen ways.