Behavioral Data

Behavioral data refers to information collected about how individuals act, make decisions, and interact with products, services, or environments. This data includes actions such as website clicks, purchase history, app usage, or responses to marketing efforts. By analyzing behavioral data, businesses can understand patterns, preferences, and needs, enabling them to personalize experiences, improve offerings, and make informed decisions. Essentially, it's a record of actual behavior that helps organizations better understand their customers and predict future actions.