The Attention Merchants (book by Tim Wu)

"The Attention Merchants" by Tim Wu explores how companies and platforms capture and sell our attention as a valuable resource. Wu traces the history of this practice, from early advertising to modern tech giants like Facebook and Google, revealing the strategies used to keep us engaged. He argues that our attention is manipulated to benefit advertisers and negatively impacts our focus and well-being. The book encourages readers to recognize this dynamic and consider how it shapes our lives and society, advocating for a more conscious relationship with technology and media.