Understanding Media (book)

"Understanding Media" by Marshall McLuhan explores how different forms of media—such as print, radio, television, and digital—shape our perceptions, behaviors, and society. McLuhan introduces the idea that "the medium is the message," meaning the way information is delivered influences us as much as the content itself. The book emphasizes that media extend our senses and alter social interactions, often in ways we’re unaware of. By analyzing these effects, it encourages readers to think critically about how media technologies influence human experience and societal change.