The Medium is the Message (book)

"The Medium is the Message," a concept by Marshall McLuhan, suggests that the form of communication—such as TV, radio, or the internet—shapes how society perceives and interacts with information. It's not just the content that matters, but the medium itself influences our experience, behaviors, and culture. For example, the rise of social media changes not only what we share but how we connect and think. McLuhan emphasizes that understanding the impact of the medium helps us better grasp societal changes and the ways technology shapes human life.