The Gutenberg Galaxy (book)

*The Gutenberg Galaxy* by Marshall McLuhan explores how the invention of the printing press transformed human culture and society. McLuhan argues that printed books standardized language, facilitated the spread of knowledge, and shifted society from oral to visual communication. This shift led to the development of individualism, linear thinking, and a more fragmented perception of reality. The book highlights how technology shapes our collective experience, emphasizing that the printing revolution fundamentally changed how humans process information, relate to each other, and organize society. It’s a foundational work on media influence and cultural transformation.