Image for media landscape

media landscape

The media landscape refers to the variety of platforms and outlets through which information is shared and consumed, including traditional media like newspapers, television, and radio, as well as digital media such as websites, social networks, podcasts, and streaming services. It encompasses the way news, entertainment, and advertisements reach audiences, reflecting changes in technology, audience preferences, and communication styles. Understanding the media landscape is essential for recognizing how information influences public opinion, culture, and society, particularly in an era of rapid digital transformation and information overload.