The Media Influence Theory

The Media Influence Theory suggests that media—such as TV, social media, and newspapers—can shape people's thoughts, beliefs, and behaviors. It posits that the messages and images we consume can influence our perceptions of reality, attitudes, and actions often without us realizing it. Media can reinforce existing ideas or introduce new perspectives, ultimately impacting societal norms and individual decision-making. While it doesn't force us to think in a certain way, media is a powerful tool that has the capacity to influence public opinion and personal viewpoints over time.