media saturation

Media saturation occurs when an individual is exposed to an overwhelming amount of media content—such as TV, social media, news, and advertisements—making it difficult to process or distinguish important information. This constant bombardment can lead to feelings of overstimulation, distraction, and reduced attention span, as the brain struggles to filter relevant from irrelevant content. In a highly saturated media environment, people may become desensitized to messages or experience difficulty focusing on specific information, highlighting the importance of mindful media consumption to maintain mental clarity and well-being.