The Mechanical Bride

"The Mechanical Bride" by Marshall McLuhan is a scholarly book that analyzes how advertising and mass media influence society and culture. It explores how images, symbols, and messages are used to persuade and shape consumer behavior, reflecting the broader impact of technology on human perception and social structures. McLuhan examines the ways media become extensions of our senses and how they alter our understanding of reality, emphasizing the relationship between technology, communication, and culture in the modern world.