Social Media Theory

Social Media Theory explores how social media platforms impact communication, behaviors, and relationships. It examines how users create, share, and consume content, as well as how communities form online. Key concepts include the influence of social networks on opinion formation, the role of algorithms in shaping what we see, and issues of identity and self-presentation. By understanding these dynamics, we gain insights into how social media affects public discourse, personal interactions, and even societal change, highlighting both positive and negative consequences of our increasingly digital communication landscape.