Gutenberg Galaxy

*Gutenberg Galaxy* by Marshall McLuhan explores how the invention of the printing press revolutionized human culture by making books and information widely accessible. McLuhan argues that this shift transformed society from an oral, oral-based culture to a visual and print-oriented one, affecting how people think, communicate, and organize themselves. The book examines the impact of print technology on individual perception, social structures, and the development of modern Western civilization, emphasizing that mass printing fundamentally changed human experiences by shaping our environment and consciousness through the dissemination of written words.