The Gerbner Group

The Gerbner Group, associated with communication scholar George Gerbner, studied how media, especially television, influences viewers' perceptions of reality. They found that repeated exposure to specific messages can shape people's attitudes, stereotypes, and beliefs over time. Their work emphasizes the powerful role of media in constructing societal norms and perceptions about different groups, often reinforcing existing stereotypes. In essence, the Gerbner Group's research highlights the importance of understanding media's influence on public opinion and social attitudes, encouraging awareness of the content we consume daily.