metaphorical framing

Metaphorical framing is a way of using metaphors to shape how we understand and interpret information. By comparing one idea to another through a metaphor, it creates a lens through which we view a situation. For instance, describing an economic downturn as a "storm" suggests that it’s temporary and can be weathered, influencing how people respond. This technique can affect opinions, emotions, and decision-making by emphasizing certain aspects while downplaying others. In essence, it guides our perception and reactions to complex topics by linking them to familiar images or concepts.