Contextual framing

Contextual framing refers to how the presentation of information influences our understanding and interpretation of that information. It highlights that the context in which something is presented—such as the surrounding details, perspective, or even the wording—shapes our perception. For example, describing a policy as a “tax cut” emphasizes benefits, while calling it a “revenue decrease” highlights potential negative effects. Thus, framing affects our insights, opinions, and decisions by providing a specific lens through which we view facts, making it essential to be aware of it when evaluating information.