Audience Reception Theory

Audience Reception Theory explores how different viewers or listeners interpret the same media content in various ways. It emphasizes that meaning is not solely created by the creators of a film, book, or song but also shaped by individual experiences, cultural backgrounds, and social contexts. This means two people can watch the same movie and come away with entirely different interpretations based on their perspectives. By studying audience reactions, researchers can understand how media influences thoughts, feelings, and behaviors in diverse audiences.