Media Audience

A media audience refers to the group of people who consume content through various media channels, such as TV, radio, websites, social media, or print. Understanding an audience involves knowing their demographic details, interests, and preferences, which helps content creators and advertisers tailor messages effectively. Essentially, it’s about identifying who is engaging with media so that communication can be more relevant and impactful. For example, a company might target a specific age group that regularly watches their ads, ensuring the message reaches the most suitable viewers or listeners.