David Morley

David Morley is a British sociologist known for his research on television's impact and audience engagement. He developed the concept of "paralanguage," analyzing how tone, pitch, and other vocal qualities influence communication. Morley also explored how viewers interpret media content differently based on social context, emphasizing the active role audiences play in meaning-making. His work has advanced understanding of media reception and the cultural significance of television, highlighting the complex ways audiences experience and interact with media narratives.