Henri Jenkins

Henry Jenkins is a cultural theorist and media scholar known for his work on how people engage with media and popular culture. He explores how audiences actively interpret, participate in, and influence media content rather than just passively consuming it. Jenkins introduced concepts like "participatory culture," highlighting how fans and communities collaborate and create new content, transforming traditional media dynamics. His work emphasizes the importance of understanding these interactive practices in shaping modern media, entertainment, and societal trends.