Grunig and Hunt

Grunig and Hunt are scholars in public relations who developed a model outlining four fundamental communication approaches: press agentry, public information, two-way asymmetric, and two-way symmetric. Press agentry focuses on publicity and persuasion, while public information prioritizes factual reporting. Two-way asymmetric uses feedback to influence audiences, and two-way symmetric emphasizes mutual understanding and relationship-building between organizations and their publics. Their work highlights the importance of strategic communication in fostering meaningful interactions and promoting positive relationships, guiding public relations professionals in their efforts to effectively engage with various stakeholders.