Edward L. Bernays

Edward L. Bernays was a pioneering figure in public relations and propaganda, often called the "father of public relations." He used psychology and social science principles to influence public opinion and shape consumer behavior. Bernays developed strategic communication techniques to promote products, ideas, and policies, effectively turning persuasion into a professional craft. His work helped establish the modern practice of advertising and PR, emphasizing the psychological motivations behind people's choices. Bernays's methods have had a lasting impact on how organizations communicate with the public, blending psychology, media, and strategy to influence societal perceptions.