Four Models of Public Relations

The four models of public relations outline different approaches to communication: 1. **Press Agentry Model**: Focuses on publicity and gaining media coverage, often using one-way communication from the organization to the public. 2. **Public Information Model**: Aims to disseminate accurate information to the public, emphasizing transparency and factual reporting. 3. **Two-Way Asymmetrical Model**: Uses research to persuade the public, allowing feedback but primarily benefitting the organization’s interests. 4. **Two-Way Symmetrical Model**: Promotes mutual understanding, encouraging dialogue and collaboration between the organization and its audiences for balanced benefits.