Grunig's Situational Theory of Publics

Grunig's Situational Theory of Publics explains how different groups communicate based on their level of awareness and interest in a particular issue. It suggests that people are categorized into publics depending on whether they are aware of an issue, how much they know about it, and how much they care. Those who are highly aware and concerned are more likely to take action or seek information, while less aware groups may be passive or uninvolved. This helps organizations tailor their communication strategies to effectively engage each group based on their specific needs and attitudes.