Grunig's 4 Models of Public Relations

Grunig's four models of public relations describe different approaches organizations use to communicate with the public. 1. **Press Agentry**: Focuses on publicity and getting attention, often through one-way communication. 2. **Public Information**: Provides factual information to the public in a transparent manner. 3. **Two-Way Asymmetrical**: Uses research to persuade the audience while favoring the organization's interests. 4. **Two-Way Symmetrical**: Encourages dialogue and mutual understanding between the organization and the public, aiming for a balanced relationship. These models highlight how organizations interact with their stakeholders and manage their reputations.