Grunig's Four Models of Public Relations

Grunig’s Four Models of Public Relations describe different ways organizations communicate with the public. The **Press Agentry** model focuses on publicity, often one-way communication to attract attention—think of a circus promoting its acts. The **Public Information** model involves sharing factual information in a one-way manner, like a government releasing reports. The **Two-Way Symmetrical** model emphasizes dialogue and mutual understanding through balanced communication, aiming to build relationships. Lastly, the **Two-Way Asymmetrical** model uses feedback to influence public opinion, primarily for organizational benefit. These models guide how organizations manage their image and relationships with the public.