Ivy Lee

Ivy Lee was an influential figure in public relations and is often regarded as a pioneer in the field. In the early 20th century, he introduced the concept of transparency in communication between companies and the public. Lee believed that businesses should provide honest information to help build trust. He famously advised clients to focus on storytelling and relationships, rather than just promoting products. His techniques, emphasizing clear messaging and media engagement, laid the groundwork for modern public relations practices, making him a key figure in shaping how organizations communicate with their audiences today.