The RACE Model

The RACE Model is a framework used in digital marketing to guide how businesses connect with their audience online. It stands for Reach, Act, Convert, and Engage. Reach involves attracting potential customers to your website or social media. Act encourages visitors to interact with your content, like reading or commenting. Convert aims to turn visitors into customers by making a purchase or signing up. Engage focuses on building a long-term relationship through ongoing communication and support. Overall, it helps marketers plan and optimize their strategies to build awareness, foster interactions, and develop loyal customers.