Ethics in PR

Ethics in public relations (PR) involves the principles and standards that guide how PR professionals communicate and interact with the public, clients, and the media. It emphasizes honesty, transparency, and respect for audiences, ensuring that information is accurate and not misleading. Ethical PR seeks to build trust and maintain a positive reputation for clients while also considering the public good. PR practitioners are expected to avoid conflicts of interest, disclose any affiliations, and prioritize the welfare of the community over profit, ultimately fostering responsible communication and accountability in their practices.