The PR Ethics Handbook

The PR Ethics Handbook guides public relations professionals in maintaining honesty, integrity, and transparency in their work. It provides ethical standards for honest communication, respecting stakeholders, avoiding misinformation, and handling conflicts of interest. The goal is to build trust and credibility with the public by acting responsibly and ethically, ensuring that communication promotes the truth and supports long-term relationships rather than seeking short-term gains. It serves as a reference for decision-making to uphold professionalism and accountability in all public relations activities.