Astroturfing

Astroturfing is a marketing tactic where companies create the illusion of grassroots support for a product or cause, making it seem like ordinary people endorse it. This can involve posting fake reviews, pretending to be regular customers on social media, or organizing events that appear spontaneous but are actually orchestrated. In guerrilla marketing, astroturfing aims to generate buzz and influence perceptions through seemingly authentic interactions, thereby amplifying brand recognition and acceptance without revealing the orchestrators' true identity. It blurs the line between genuine consumer opinion and manipulated messaging.