corporate greenwashing

Corporate greenwashing is when companies present themselves as environmentally friendly to attract consumers, while their actual practices don’t support sustainability. This can involve misleading marketing, vague claims about green initiatives, or highlighting minor eco-friendly practices while ignoring significant harmful impacts. For example, a company might promote a product as "eco-friendly" without addressing its overall carbon footprint. Greenwashing can mislead consumers into thinking they are making responsible choices, ultimately undermining genuine efforts to protect the environment. It’s important for consumers to critically evaluate companies’ claims and look for transparency in their environmental practices.