Green Marketing

Green marketing refers to promoting products and services based on their environmental benefits. It focuses on sustainable practices, such as using eco-friendly materials, reducing waste, and minimizing carbon footprints. Companies engage in green marketing to appeal to environmentally conscious consumers who prefer sustainable options. This can involve advertising energy-efficient appliances, organic foods, or products made from recycled materials. Overall, green marketing aims to enhance brand image while contributing positively to the environment, fostering a commitment to sustainability among both businesses and consumers.