Environmental Marketing

Environmental marketing refers to promoting products and services based on their environmental benefits. Companies highlight how their offerings are eco-friendly, sustainable, or less harmful to the planet. This approach not only aims to attract environmentally-conscious consumers but also encourages businesses to adopt sustainable practices. It often involves using green packaging, reducing waste, and sourcing materials responsibly. Ultimately, environmental marketing seeks to create a positive image for brands while contributing to the health of the environment, aligning profit with planet-friendly initiatives.