sustainable marketing

Sustainable marketing refers to promoting products or services in a way that prioritizes environmental and social responsibility. It involves creating value not just for businesses and consumers, but also for society and the planet. Companies focus on ethical sourcing, reducing waste, and engaging in fair trade while communicating these efforts to customers. By aligning their marketing strategies with sustainability, businesses aim to build trust, foster loyalty, and contribute positively to communities, ultimately creating a market that benefits everyone and preserves resources for future generations.