Ethical Marketing

Ethical marketing refers to promoting products or services in a way that is honest, fair, and respectful to consumers and society. This approach prioritizes transparency, truthfulness, and responsibility, ensuring that marketing practices do not mislead or exploit customers. It also considers the broader impact on communities and the environment, promoting fairness and sustainability. Companies engaging in ethical marketing strive to build trust with their customers by being accountable for their claims and fostering a positive societal impact, rather than merely focusing on profit.