marketing ethics guidelines

Marketing ethics guidelines are principles that ensure companies promote their products and services honestly, fairly, and responsibly. They encourage truthful advertising, respecting consumer privacy, avoiding deceptive claims, and treating competitors and customers with integrity. The goal is to build trust and maintain a positive reputation by acting transparently, avoiding manipulation, and considering the broader social impact of marketing practices. Overall, these guidelines help ensure marketing activities are conducted in a way that is respectful, honest, and beneficial for both businesses and consumers.