World Federation of Direct Selling Associations

The World Federation of Direct Selling Associations (WFDSA) is a global organization that represents the direct selling industry, which involves selling products directly to consumers, often through independent salespeople. Established to promote ethical business practices, the WFDSA provides resources, support, and advocacy for its members, which include national direct selling associations from various countries. It also works to educate the public about the direct selling model, ensuring transparency and fostering trust in the industry. Overall, the WFDSA aims to enhance the reputation and growth of direct selling worldwide.