Direct Selling Associations

Direct Selling Associations (DSAs) are organizations that represent companies involved in direct selling—selling products directly to consumers outside of retail stores, often through personal demonstrations or online. These associations establish industry standards, promote ethical practices, and provide resources for their member companies. They work to ensure transparency, protect consumers, and support the growth of the direct selling industry. By setting guidelines and advocating on behalf of their members, DSAs help maintain trust and integrity in the marketplace. Examples include the Direct Selling Association in the U.S. and similar groups worldwide.