World Federation of Direct Selling Associations (WFDSA)

The World Federation of Direct Selling Associations (WFDSA) is an international organization that represents companies involved in direct selling, where products are sold directly to consumers, often through personal interactions or demonstrations. WFDSA sets industry standards, promotes ethical practices, and supports the growth of legitimate direct selling businesses worldwide. It works with member associations from various countries to ensure consumer protection, fair practices, and the development of the industry, fostering trust and professionalism in the direct selling sector globally.