DSA (Direct Selling Association)

The Direct Selling Association (DSA) is a trade organization representing companies that sell products directly to consumers, typically through personal presentations or home parties. It sets ethical standards and promotes fair practices within the industry, ensuring transparency, consumer protection, and responsible behavior. The DSA also provides resources and advocacy to support its member companies, helping to maintain trust and integrity in direct selling. Overall, it aims to foster a reputable environment where consumers and sellers can interact confidently.