Society for Marketing Advances

The Society for Marketing Advances (SMA) is a professional organization dedicated to promoting research and education in the field of marketing. It provides a platform for academics, practitioners, and students to share insights and advancements in marketing strategies and practices. Through conferences, publications, and networking opportunities, SMA facilitates the exchange of innovative ideas and fosters collaboration among members. Its goal is to enhance marketing knowledge and contribute to the overall advancement of the discipline, benefiting both scholars and businesses in navigating the evolving marketplace.