The American Marketing Association (AMA)

The American Marketing Association (AMA) is a professional organization that focuses on advancing the practice and study of marketing. It provides resources such as research, education, and networking opportunities for marketing professionals and academics. Founded in 1937, the AMA helps members stay informed about industry trends, develop their skills, and share best practices. It also publishes journals and organizes conferences to promote knowledge and innovation in marketing. Overall, the AMA aims to support and enhance the marketing profession, fostering connections among practitioners and researchers.