Advocacy Advertising

Advocacy advertising is a type of marketing focused on promoting a particular cause, idea, or viewpoint rather than selling a product or service. Companies, organizations, or groups use this strategy to raise awareness about social issues, influence public opinion, or encourage positive change. For example, a campaign might highlight environmental sustainability or social justice, aiming to engage the audience emotionally and provoke thought. Unlike traditional ads, which promote commercial interests, advocacy advertising seeks to align with the audience's values and encourage them to take action or support a cause.