Cause-Related Marketing

Cause-related marketing is a strategic partnership between a company and a charitable cause, where the company funds or promotes the cause as part of its marketing efforts. Typically, when consumers purchase a specific product or service, a portion of the proceeds is donated to support the cause. This approach benefits both parties: the company enhances its brand image and appeals to socially conscious consumers, while the cause gains funding and awareness. Essentially, it combines business objectives with social good, encouraging consumers to contribute to positive change through their purchasing choices.