American Marketing Association's Code of Ethics

The American Marketing Association's Code of Ethics sets guidelines for marketers to ensure honesty, fairness, and respect in their practices. It emphasizes the importance of truthfulness in advertising, transparency in communications, and consideration for the welfare of consumers and society. Marketers are encouraged to avoid misleading claims and to respect privacy while promoting their products. By adhering to these principles, the Code aims to foster trust and integrity within the marketplace, ensuring that marketing serves the best interests of consumers and the community as a whole.